Full Name: MINH
Short introduction about An Phuoc Company Limited. 3
VIETNAM MARKETPLACE SITUATION4
VIET NAM CLOTHING & TEXTILE INDUSTRY6
PART THE MARKET8
EVALUATE AND SUGGEST INDUSTRY SEGMENTS10
Select the market segments11
Garment and textile industry is very important in the human life. The employment created at this time industry accounts for a large part in any overall economy. For many expanding countries or also in some developed countries, garment & textile market is paid close attention to because it has contributed much benefit for nationwide economy and social wellbeing.
Clothing & textile industry continues to be playing an important role in Vietnam's economic system. It leads to 10% of industrial production, takes 5% of the workforce nationwide, and makes up about 16% of the total foreign trade turnover of Vietnam. There is an intense competition between different apparel firms to survive through this industry, and An Phuoc Co., Limited is not really standing out in the situation. An Phuoc is actually a Vietnamese business famous for high-quality products pertaining to businessman and business girl. It must remain competitive not only pertaining to the foreign trade in the worldwide markets, but also for the customers' selection in the domestic industry. This report will examine market condition in order to determine which marketplace segment that the Phuoc should focus on to expand the opportunities and profit in Vietnam Dress & Textile industry.
Quick introduction regarding An Phuoc Company Ltd.
An Phuoc Co. Ltd is a famous Vietnamese Company in garment & textile industry. One of the greatest reason for its success is its close link with well-known manufacturer worldwide Caillou Cardin. Specifically, An Phuoc has transported the copyright of Calcul Cardin to get shirts, fits and other items since 1997. This kind of smart strategy helps A great Phuoc to produce a Japanese brand with high-quality and international-standard item in consumers' mind.
An Phuoc possesses its own modern tactics, offices, industrial facilities and machines to provide production purpose.
An Phuoc production web page occupies a 20, 500 sqm with 3, 2 hundred workers
Development capacity for:
вЂў Garments: 4, 500, 500 products/year
вЂў Underwear: 500, 000 products/year
вЂў Footwear: 2, 1000, 000 products/year
To identify new market segments for progress An Phuoc Garment Co in the difficult context of the present financial crisis.
To get full understanding of the latest business environment situation: precisely what are threats and opportunities intended for An Phuoc.
To analyze total domestic organization environment, then suggest the focused segment markets that the Phuoc should certainly expand to. [pic]
Number 1: Overall process of the marketing analysis.
VIETNAM MARKET SITUATION
In the beginning of 2012, Vietnamese economy shows positive indications with pumpiing rate slowing, interest rate losing, exchange price stabilizing, and exports raising, but it has also revealed various challenges. First of all, GDP with the first one fourth reached just 4%, reduced compared to the one out of the same period last year. Next, the stiffened fiscal and monetary guidelines have contributed to controlling inflation and stabilizing the macro-economy, but on the other hand, possess pushed the business community into hardship. Large interest rates, substantial input costs, and ongoing inventory have restrained business production. Consequently , a lot of enterprises have become seriously injured including the ones in Dress & Fabric industry.