Sika paint companies (Pvt) along with its brand name " sparco paint” had been found by Malik Muhammad Javed Iqbal in 1988 in sole proprietorship concern. The business changed into non-public limited company in 2004 and still making progress. Sika is making major progress since that time and making the progress with generation of good customer connection and making international customers for the product. The organization is also carried out a good work in term of having great market share country wide and internationally. The company is making the major growth incidentally of the incorporation technology in the act. The company is highly careful about the product quality assurance with the product and ISO QUALIFIED in the 2008. Sika provides its head office in Lahore and has five local offices through the entire Pakistan.
Advertising and marketing theme
The adverting theme print media and adverting mass media is that to share with the customers regarding the product sturdiness and color uniqueness by the way of exhibiting that our color remains in the original situation after a long time period. SWOT ANALYSIS.
SPARCO paints is a good organization in the color industry of Pakistan. The organization also facing some risks and weaknesses in the current environment which we all analyze by follo0wing swot analysi SPARCO PAINTS
Strong company background
INTERNATIONALE ORGANISATION FUR STANDARDISIERUNG Certified
Wider selection of product
Aimed at health, protection, security and environment as the corporate cultural responsibility Technological advancement
Specialized in the decorative color etc .
Fewer coverage the far of Pakistan
Few no of dealers in Pakistan
Small promotion scale
Not really wide range of the color scheme as compared with their opponents
Develop new product range
Launch a good promotional plan
Increase insurance coverage
Boost dealership in the area
Compete with the competition with good pricing strategy
Large simply no competitors