1 . Challenge: Customers who might not have time to drink, but still desires to enjoy beverage. Recommendation: Individuals are going to buy a beverage tender, as a beer sensitive can give the consumers a chance to tap their own beer and it will gives the consumers the feeling that they will be in the bar, bars a great clubs. Situation: People appreciate drinking again, even they may have no time get out.
2 . Concern: Consumers are developing more and more health conscious and liquor consist a lot calorie helping to make people put on weight. These may sway customers to drink various other alcoholic beverages. Recommendation: Consumers have to buy " Heineken premium LightвЂќ using a smaller may size. This kind of " Heineken premium LightвЂќ beer is with less caloric. Scenario: With " Heineken premium LightвЂќ beer customers will drink Heineken dark beer and not different beverages.
3. Challenge: There is also a trend to get product development including flavored drinks; these are favored by a younger generation who also drink tasting alcoholic fizzy drinks. Consumers flavor change time by period. Recommendation: To find out what kind of flavor the consumers need. Scenario: To corporate to company and find out what the consumers need. This will have a step closer to the target. Knowing what they really want will decrease the cost and you will know how to enhance the needs.
4. Challenge: Let the fresh drinkers know very well what alcohol the consequence of alcohol could possibly be. Recommendation: Marketing campaign with the motto " Delight in Heineken ResponsiblyвЂќ Scenario: The moment young consumers and other buyers see the marketing campaign with the slogan " Appreciate Heineken ResponsiblyвЂќ they will think hard what the effect of alcohol could be.
5. Problem: New kind of dark beer for under outdated consumers.
Recommendation: a " Child beerвЂќ. This kid beer might be a mixed beer with 7up. Scenario: In the event you sell this kind of beer, then you will attract/create a new marketplace. Unfortunately, Heineken does not have this kind of beverage yet