п»їCourse and Unit Level
ATHE Level 6th Diploma in Management
Device Code and Credit Value
T/503/5119 & 15
Instructor Name and Email
Learners will be required to follow the task brief and indicative content to develop the report Job
You are employed by an expert marketing agency business, вЂTotal Marketing Solutions' (TMS), that gives support and advice to organisations looking to develop their strategic promoting plans. To recruit further business, you have been asked to put together information for potential clients that describes:
the principles of strategic marketing
how organisations can carry away strategic promoting analysis how strategic promoting decisions and choices are analysed and assessed how a range of marketing strategies can be implemented to bring about competitive edge.
Make an information load up for prospective new clients that outline the principles of strategic marketing. Your pack must cover the next topics:
a great assessment of the role of strategic advertising in an organisation an research of the marriage between company strategy and marketing strategy a great analysis showing how marketing strategy can be developed.
Your bunch should illustrate an understanding with the connection among strategic company and proper marketing decisions and selections. You should:
examine decisions and choices that are made at a company level evaluate how these decisions effect marketing by business device and useful level analyse approaches to competitive positioning of organisations.
Assessment Standards 1 . 1/1. 2/1. 3/3. 1/3. 2 to 3. 3 [followed by simply indicative articles 1& 3]
A range of potential new clients possess expressed a in dealing with TMS depending on the information load up you offered. They would just like some further information to understand how strategic promoting analysis could possibly be carried out.
You have been asked to develop a short workout for prospective clients, to develop all their understanding of tactical marketing evaluation. Your period must cover the following issues:
an evaluation of approaches to interior environmental research an evaluation of approaches to external environmental analysis an explanation showing how internal and external examines are built-in.
You will need to produce the notes for the training treatment and have ideal hand-outs pertaining to the clientele detailing the topics covered.
Assessment Conditions 2 . 1/2. 2/2. three or more [followed by indicative contents 2]
Next your training session, a new client has decided to work with TMS to develop their particular marketing strategy. They may have asked to work with you to explore how marketing strategies can be used to give them higher competitive benefits. Your job is to build a report which usually:
identifies a number of strategies that can contribute to their businesses competitive edge provides an evaluation of marketing interaction strategies for the company analyses marketing strategies and how they could be applied and implemented by the organisation, which include resource and management significance.
Your report should be evidently and skillfully presented.
Assessment Criteria 4. 0.25. 2/4. several[followed simply by indicative items 4]
1 . Understand the concepts of ideal marketing
Role of promoting strategy
Definitions of promoting strategy, the role in the organisation and just how it underpins marketing preparing and activities, concept of item and customer in different organisations, resources and implementation and monitoring, control Corporate approach and online marketing strategy
Corporate strategy, relating marketing strategy to corporate mission and eyesight, meeting corporate and business objectives with marketing strategy, business social responsibility, marketing Designing a marketing strategy
Analysis with the environment, setting...
References: (followed by Harvard method to steer clear of plagiarism)
Bibliography (if you have)